STIHL COLOMBIA
2025
Creative Concept Development
Editorial Design
STIHL.COM
STIHL’s merchandising collection included two distinct product lines.
One featured items manufactured in Colombia.
The other consisted of products made in Germany.
The most straightforward solution would have been to place everything into a single catalog.
But that created a challenge.
Not every distributor needed access to the entire product offering. Some sales conversations only required showcasing locally manufactured products, while others needed the complete collection.
The goal was to create a tool flexible enough to serve both scenarios without duplicating efforts or compromising brand consistency.
We realized the answer was hidden in what initially seemed like a limitation: the products’ origin.
Instead of treating it as technical information buried inside the catalog, we turned it into the foundation of the entire experience.
We created two clearly differentiated visual worlds:
Orange for Colombia.
Black for Germany.
Two colors. Two origins. Two experiences.
One brand.
This approach allowed the catalog to work either as a complete collection or as two independent sales tools.
If a distributor only needed access to Colombian-made products, they could receive the Orange Catalog.
If they needed the full assortment, they could receive both.
What started as a design decision became a smarter way to sell.
We transformed a traditional catalog into a flexible sales system.
A tool that allows STIHL to segment its product offering without fragmenting its brand.
A solution that is simple for users, practical for sales teams, and consistent with the brand’s identity.
Because sometimes the best ideas are not about adding more.
They’re about organizing things more intelligently.
Creative Concept Development
Editorial Design
Art Direction
Catalog Design
Branding
Visual Communication
