STIHL

Brand

STIHL, German technology for the Colombian countryside.

It is the best-selling chainsaw brand in the world, occupying a leading position in the market of motor-driven machines.

Client

STIHL

Date

2021

Related services

Conceptualization, Digital Strategy, Brand Strategy

Website

www.stihl.com.co

STIHL is the number one brand of agriculture equipment in Colombia. Its quality and after-sales service differentiate it from the competition, but it sought to connect with its customers in a closer way, highlighting the work of all the people who work in the Colombian countryside.

The challenge

Solution

At STIHL we talk about Strength to grow, and with this strategy we want to know where our different customers and allies get the strength to do their daily work, more than knowing what they do, we want to know why they do it, understand their emotions, what makes them feel proud of their profession and of working with STIHL equipment.

Layout

Feel proud of your work, of your land, of your family, feel proud of you. Feel orange pride, STIHL pride.  

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