A Colombian shopping center chain, with a presence in southern Bogotá and secondary cities, that has driven its transformation into entertainment hubs. It provides the community with a comprehensive organized retail offering, alongside flexible and functional spaces for brands.”
Gran Plaza
2021
Branding, Graphic Design, Concept Development, Digital Strategy
Gran Plaza is a Colombian shopping center chain that sought to revamp its brand messaging. The goal was to create a more inclusive narrative where all audiences could feel part of something bigger.
To achieve this, we leveraged our IKIGAI framework—a tool that helps us structure and organize the brand’s core philosophy, providing clear direction and focus for its communication.
We developed a concept that fosters a deeper connection between the brand and its people. It is an inclusive narrative that resonates with everyone: from Pactia’s employees, partners, and suppliers, all the way to the everyday visitors of the shopping centers. Ultimately, it is a concept that emotionally conveys the core brand belief.
Through seamless collaboration with our client and the implementation of one of our most successful frameworks—the IKIGAI—we uncovered a highly powerful brand message. A message that invites all audiences to become part of a remarkable brand experience.
Gran Plaza refreshes its brand identity and messaging, uniting everyone under a single philosophy: TOGETHER WE ARE GRAN PLAZA.
