The result
We started with a simple insight:
People make better buying decisions when they understand what they’re buying.
That idea became Anatomy of Form, an editorial concept inspired by specialist publications rather than traditional product catalogs.
Each section opens with a short masterclass explaining the science behind the design of each glass. We introduced visual glossaries that help readers understand which shape works best for every drink, alongside technical illustrations and specifications that translate product features into operational benefits for restaurants, hotels, and bars.
Instead of answering “What does Cristar & Nadir sell?”, the catalog answers a much more valuable question:
“Why does each piece exist?”
