Gran Plaza

Brand - Commercial

It is a chain of shopping centers in Colombia located in the south of Bogota and intermediate cities that has bet on its transformation towards entertainment centers with an integral offer of organized commerce for the community and with flexible and functional spaces for brands.


Gran Plaza



Related services

Branding, Graphic design, Conceptualization, Digital strategy.


Gran Plaza is a chain of shopping malls in Colombia that was looking to renew its brand message, for one that was more inclusive, where all audiences would feel part of something bigger.

The challenge


To achieve this we use one of our tools, IKIGAI, which helps us structure and organize the thoughts of the brand, and therefore be able to give a north and focus to its communication.

We created a concept that connects and brings people closer to the brand; that is inclusive, with which people who work in Pactia, allies, suppliers, even people who visit the malls can identify. 


Thanks to a great team work with the client, and implementing one of our most successful tools such as IKIGAI, we managed to find a very powerful brand message that invites all audiences to be part of a great brand experience.


It renews its image and message unifying everyone under the same philosophy, TOGETHER WE ARE GREAT PLAZA.