Gran Plaza
2021
Branding, Graphic design, Conceptualization, Digital strategy.
To achieve this we use one of our tools, IKIGAI, which helps us structure and organize the thoughts of the brand, and therefore be able to give a north and focus to its communication.
We created a concept that connects and brings people closer to the brand; that is inclusive, with which people who work in Pactia, allies, suppliers, even people who visit the malls can identify.
Thanks to a great team work with the client, and implementing one of our most successful tools such as IKIGAI, we managed to find a very powerful brand message that invites all audiences to be part of a great brand experience.
It renews its image and message unifying everyone under the same philosophy, TOGETHER WE ARE GREAT PLAZA.
